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Pay-Per-Click Marketing to Boost Your Business Remarkably!

PPC Management


What is the term “Pay-Per-Click” in Marketing Industry?

If you are somehow related to the marketing, e-Commerce, or just say, use the Internet frequently, you must have heard about “Pay-per-click” or PPC Marketing. It is a way that employs search engine publicity to produce clicks to your website, instead of receiving such clicks naturally (a.k.a. organically). Ever seen those sponsored ads that we frequently see on top of Google’s search results page, distinctive by a yellow tag, known as Pay-per-click advertising.

Search engine promotion or marketing is among the common procedures of PPC, allowing the promoters to offer ad placement in a sponsored links when a person searches a keyword associated with their industry offering. Let’s say, if you bid on a keyword “PPC marketing,” you may see your ad on the first page of Google, possibly the results of “PPC marketing strategy” remarkable for your business.

How does PPC Marketing work in actuality?

Let’s converse that how it really works. So, every single time your advertisement is clicked by the viewer, it redirects the visitor to your website, as you must have seen yourself. And, every time, the viewer does that, it costs a minimal fee; it is called “pay per click”.

When you run a well-organized and efficiently running PPC campaign, the fee that search engines charge you would be something considered as very slight, as that particular visit to your site’s landing page is worthy for your revenues. Take an example that you are paying $1 for every click, but it eventually results in a hundred dollars transaction, then, of course, this PPC marketing is measured as very profitable.

In the long run, pay-per-click marketing can be very beneficial for your organization to the following extents:

  • It can be worthy for searchers– It’s been found that when viewers click on paid ads more repeatedly than any other digital marketing. What this means is that your audience do not care if they see your ads, providing the products or services offered in them are actually meeting their desires. Since we use search engines to discover products and services, ads are usually much related to what you are searching for. Hence, Google has established an outstanding method to confirm that PPC ads do match their consumer’s needs.
  • It’s also worthy for marketers- Marketers get to use an exceptional way of delivering their message to the audience vigorously looking for their products since it discloses their determination through search request. Advertisers can also measure the excellence of their ongoing traffic, resulting in the clicks on various search engines.
  • It’s noble for search engines– Search engines use PPC to provide searchers and promoters simultaneously as a searcher includes a user-base, whereas the advertiser offers them a flow of Sales. These engines are likely to deliver applicable outcomes while presenting an extremely targeted, sales-generating marketing network.

Discussing the Google AdWords?

PPC/Adwords Management

Google AdWords is actually the prevalent PPC advertising method that people use as it allows organizations to generate ads appearing on Google’s search engine.  AdWords functions on a PPC model, where consumers bid on a specific keyword and they have to pay for each click. Whenever a person searches by clicking the ad, Google goes through the entire pool and selects a set of front-runners appearing in the valued space among the searched pages. These front-runners are based on various influences such as the value and significance of the keywords, as well as the density of the keyword bids.

Is Pay-Per-Click Marketing Good for my Business?

PPC Interest Graph

As discussed above, the PPC plays a great role in establishing a great business prospect and conveys an exclusive opportunity to:

  • Expand the Customer Base

    This strategy can attach you with the searchers aggressively in hunt of services or products, responding to their prerequisite by delivering an offer applicable with their search request.

  • Produce leads at low-cost Prices

    Since PPC marketing lets users spread leads and predictions when looking to buy; therefore, it is very effective method to clutch audience to your landing page. This way, you can benefit from the algorithmically produced reduction from search engines, to make your users pleased.

This wonderful way of marketing can exert for nearly all types of businesses, no matter you want to sell the products via an e-commerce website, produce remarkable leads for any service-based business, figure out brand awareness, or drive in calls to your store. The problem arrives at the time when executing it to get the most from the PPC marketing promotion; all you need is to track a few greatest practices.

The following is the statistics taken from http://www.powertraffick.com, a well-known and certified PPC management agency in Arizona, USA. We have abstracted this to better support our campaign. They are as follows:

  • Search Volume for “PPC” on Google has decreased by 88% since June 2004.
  • ‘AdWords’ Google Trends search volume has gained 36.36%.
  • Mobile devices account for 53% of paid-search clicks – Just one more cause to optimize your campaign for mobile advertisements.
  • Cell phone listings work 69% of searchers on mobile call a business straight from Google Search
  • Yes, 36% of searches on Google are associated with the location.
  • The keyword “insurance” is the most expensive keyword: Prices generally are over $59 per click! “loans” and “mortgage” would be the next highest in CPC (Cost Per Click) spend at around $30-36/click.
  • Google’s cost per click truly dropped by 13% in Q4 of 2015 while -Bing’s grown by 6%.
  • The top 3 paid advertising spots get 46% of the clicks on the page.
  • The first Google AdWords ad goes back to the year 2000 also it had been for live mail-order
  • AdWords Statistics 2016.
  • At least 96.4% of Google’s total revenue comes from digital and display paid advertisements.
  • Businesses make generally $3 in revenue for every $1.60 they spend on AdWords.
  • 12% year-on grew -year in the fourth-quarter of 2015 and that number is expected to double by the same fiscal quarter in 2016-2017.

Dealing with the Pay-Per-Click Campaigns

PPC Campaigns

After you create a new campaign, you are required to manage it regularly to confirm that it endures for a long time. Normally, your account activity is among the finest analysts to account achievement that should be monitored constantly to keep an eye on its performance. A short duration would be enough that can make a vast difference. You can form the following changes to enhance your current promotions:

  • Expand PPC Keywords:

    Spread the influence of pay-per-click promotion by adding keywords, you believe is important for your business.

  • Divide Ad Groups:

    Increase click-through rate by separating the ad groups into reduced but relevant groups, to form a targeted ad text plus landing pages.

  • Review Overpriced PPC Keywords:

    Review those costly yet less-performing keywords and close them off if required.

  • Improving the Landing Pages:

    Amend your content as well as calls to your landing pages, assisting with every search query to boost your conversion rate. Make sure not sending your entire traffic to the identical page.


Constantly optimizing pay-per-click campaigns will able to expand your customer flow to your website and upsurge ROI.

Who usually succeeds using PPC Marketing?

PPC can work directly for marketers and online merchants

A direct response advertising is a precise way to send the messages right to the clients that normally ask them to call a phone number, sometimes filling out a request for additional info or obtaining an online product.

PPC works best for brand promoters

Comes next in this range are the brand advertisers. Their main aim to promoters is creating a brand image in audience minds. The distinctive purpose is to influence future purchasing performance as this image can extremely achieve you substantial buyers who can even pay higher prices for the products or services. While it may appear intellectual to some, the fact is that the brand itself initiates to gather considerably.

Conversions: The main Goal to a Good PPC Marketing

How can you plan a fruitful PPC marketing campaign? The answer is by paying extra consideration for conversions rather than clicks. Keep these rules in knowledge:

Track Conversions after marketing

For those who like to remain under budget, track conversion rate whenever a visitor comes to the website, for sure take an anticipated action. A few examples of conversions could be:

  • Your visitor eventually makes a purchase
  • Visitor fills out the sales inquiry form
  • Visitor downloads registers & white papers

A conversion doesn’t necessarily have to be a sale. Yet, it should be valuable something for you. If you believe that you’re not taking any measurable efforts or not attracting valuable visitors to your site, then spending marketing money on PPC would not be rewarding.

Don’t Forget the Good Writing

Most PPC marketing requires you to mention short and descriptive phrases for your offered products or services. This is something really significant as your grammar and complete language should be precise and suitable for the target audience. You can confirm the language adheres enforced by PPC platform. For instance, Google never permits to place ads with superlatives having the recurring keywords and with unnecessary capitalization.

Go for quality

Always remember that massive search engines such as Google and Bing have an attractive element called a Quality Ranking that observes:

  • Advertisement
  • Landing page copy
  • Click metrics
  • Keywords
  • On-site metrics
  • And more

It is all based on how greatly you are performing on the above factors, search engines may either upsurge or reduce the bid amount essential to improve a definite position.

What did we learn from this article?

One of the best means to attract more potential clients to your site is engaging the PPC advertising. However, if used incorrectly, this planning could be risky. You might set up spending a noteworthy amount of money and end up getting not too many new customers that you might expect of.

Always make sure the employ outstanding PPC Campaign, run be the most professional having a long time experience, and who can play greatly with the latest techniques.



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