Social Media Marketing
Social Media and Its Role in Marketing
May 20, 2018
Show all

How to create an Army of Brand Advocates

How to create an Army of Brand Advocates

Like every other company you are focusing on providing excellent customer service but do you think it is enough!

Today’s customers’ expectations are much higher – they want an experience, not just an uneventful interaction.  You cannot stop your customers from switching to your competitors even if they are satisfied with your product and services.

So, how will you retain and make them a lifetime loyal customers?

The answer is engagement.  You need to evolve strategies to engage them with memorable experiences. These strategies should bring your customer experience to the next level. It requires going beyond their expectations or connected with them on a personal level.

Are you thinking of how to exceed the expectations of your customer?

Don’t be overwhelmed – even simply remembering the names of your customers and sparking up a conversation to build relationships can work.  Simply the faster service and easier to use than your competitors is exceeding expectations.

To provide a quality experience, the focus needs to be on strengthening the relationship through each interaction which will create a reciprocal and loyal relationship with your customers.  This type of relationship is the only sustainable competitive advantage for your growth and profitability.

So you need to shift your focus from providing satisfactory customer service to creating an incredible customer experience which should make them feel that they have received something exceptional. If you are successful in delivering a positive experience, it will create an imbalance that disturbs the spontaneous sense of reciprocity giving you an army of brand advocates.

The Brand Advocacy That Wins Customers

To develop a closer bond, you need to focus on the emotional need that calls for the attention of your customers which is not always your product or services, but convenience and ease of use of your services.

Before going into the details as to how to create an army of brand advocates, you need to understand and keep the balance between the strong brand and badass reputation.

In simple words, the brand is inside out and reputation is outside in.

What does it mean?

A brand is built on the set of promises and associations that companies create to build loyalty with their customers.  On the other hand, reputation is built on direct experiences, others’ opinions and validation from outside stakeholders formed by your company’s and employees’ actions.

Steps to Build Brand Advocacy

I am the strong supporter of organic advocacy and believe that the user-generated affection can be more powerful and effective.  The personalized engagement plans through extraordinary customer services can help in setting you apart from the competition.

To stand out in the competition, it is important to understand the most effective advocacy driver and emphasize your unique brand strength.  Instead of establishing your plans based on assumptions, listen to your customers’ voice about your brand.

There is no doubt that the word-of-mouth has always been the most powerful marketing tools in generating more sales and advocates.  On your part, you only need to give a reason to spread the word, which is a great experience that they cannot resist to talk about your brand.

Personalized Relationships

The key to earning advocacy is strong personalized relationships with your customers.  It is a two-way street requiring frequent engagement episodes.  At this stage, it is important not to push sales instead provide added value to your customers that directs them to engage on their own.

Building personalized relationships take time and an effective strategy to maintain relationships through continued engagement.

Go Beyond Expectations

Create brand advocates by providing your customers with exceptional service and benefits beyond their expectations.  Reach out to your customers and offer surprising offers or even a small gesture of sending a personalized thank you for making a purchase and supporting your business.

Encourage your Brand Advocates

Help your advocates to be listened by referring them in your social networks.  Include social media sharing options in your content to make it easy for them to share on their networks.  This way they can easily encourage their friends to do the same.

Create Value

It is important to understand what your customers and your employees want and what is valuable to them.  You only need to help them grow and solve their problems.  This will encourage your employees as well to become an advocate for your brand.

Honesty and Consistency

If you are superficially honest and consistent, you will have the most loyal advocates.  Basically, your honesty makes your customer want to align with your mission to succeed. Also when you are consistent, your customers know what they will get in return.

Ask Questions to know them Better

Don’t be afraid to ask your customer for their feedback and review.  The worst they could refuse.  Their feedback and answers to your questions will be worth listening to.  Knowing their touch points will help in identifying your unique advocacy drivers and to engage in dialogues to build strong relationships.

Create and Share your Brand Personality

Everyone wants to be part of an authentic and relatable brand with a unique voice.  To stand out among your competitors, you need to give first more than you receive.  If you succeed in making them feel that your brand is trustworthy and aligns with your mission and vision, they will excitingly share your stories, engage with you and recommend you to their peers.

Educate Them

If you want your employees and customers to advocate your brand, educate them with evidence of your brand’s worthiness.  Deliver a strong product and service that do what it says.  You need a constant dialogue to build your army of advocates.


All the stakeholders should have active roles in creating and providing solutions to brand problems resulting in the overall success.  Treating your customers and employees as partners and brand advocates makes a difference in building strong and loyal relationships.

Please follow and like us:


  1. Simply desire to say your article is as astonishing.

    The clearness for your submit is simply great and that i can suppose you are
    an expert in this subject. Fine together with
    your permission allow me to snatch your RSS feed to
    keep up to date with forthcoming post. Thank you one million and please continue the gratifying work.

  2. bape hoodie says:

    My husband and i have been very more than happy when Edward could do his inquiry through your ideas he discovered through your site. It’s not at all simplistic to just be freely giving strategies which often some people might have been trying to sell. And we all do know we need the writer to thank for this. All of the explanations you have made, the straightforward site navigation, the friendships you help to engender – it’s most great, and it’s letting our son in addition to the family reason why that topic is enjoyable, which is very essential. Many thanks for the whole thing!

  3. dior glasses says:

    I needed to put you that little bit of remark just to say thanks a lot yet again with the wonderful pointers you have shared in this article. It is quite open-handed with you to provide unreservedly just what most people would’ve supplied for an e book to generate some cash on their own, particularly considering that you could have done it if you wanted. Those techniques in addition served to be a great way to know that many people have the identical desire just like my personal own to figure out somewhat more regarding this condition. I’m certain there are many more fun periods up front for people who check out your site.

  4. yeezy says:

    I in addition to my pals were studying the best helpful hints located on the website then all of the sudden got a horrible feeling I had not thanked the blog owner for them. Most of the ladies are actually absolutely warmed to study all of them and have now honestly been having fun with those things. Appreciate your simply being well accommodating and then for choosing variety of impressive guides millions of individuals are really desirous to be informed on. Our sincere apologies for not saying thanks to earlier.

  5. Needed to create you one little remark to be able to thank you so much once again just for the wonderful strategies you have contributed above. It was really incredibly generous with people like you to deliver extensively all most of us would have supplied as an e book to generate some money for themselves, most importantly considering the fact that you could possibly have tried it if you decided. The good tips likewise served to provide a great way to comprehend most people have the identical eagerness just like my very own to know the truth a lot more regarding this problem. I think there are many more pleasant sessions up front for folks who go through your website.

  6. lebron 15 says:

    Thank you for your whole effort on this web page. Ellie delights in making time for investigation and it is simple to grasp why. Many of us learn all concerning the dynamic means you convey efficient guides by means of the web blog and as well as improve participation from website visitors on that idea then our own simple princess is without question studying a whole lot. Take pleasure in the rest of the new year. You have been doing a wonderful job.

  7. air force 1 says:

    I wanted to write a quick word to be able to express gratitude to you for those splendid hints you are showing on this site. My rather long internet look up has finally been honored with wonderful tips to go over with my friends and family. I ‘d claim that most of us visitors actually are quite fortunate to be in a great site with many brilliant professionals with valuable concepts. I feel extremely happy to have seen the web pages and look forward to some more thrilling times reading here. Thanks once again for all the details.

  8. I’m also commenting to let you understand what a perfect encounter my child obtained viewing your blog. She learned lots of things, including what it’s like to possess an ideal teaching character to get other individuals with ease learn a variety of very confusing subject matter. You actually surpassed my expected results. Many thanks for delivering such essential, trustworthy, explanatory and cool thoughts on this topic to Kate.

  9. yeezy boost says:

    I precisely wanted to thank you so much again. I am not sure what I could possibly have created without the type of thoughts shown by you concerning such a concern. It had been the frightening crisis in my position, however , being able to view the very expert technique you treated the issue made me to cry with happiness. Now i am thankful for this work and in addition trust you are aware of a powerful job you happen to be getting into teaching people today with the aid of your web page. I am sure you haven’t come across all of us.

Leave a Reply

Your email address will not be published. Required fields are marked *